Online shopping has been around for quite some years in India, with a lot of more new brands joining in every year. While some good old companies have come a long way from scratch to well-established businesses, many new enterprises are continuously trying their luck in the e-commerce business. While some of the newcomers are able to achieve their goals successfully, many come and go unnoticed.
Is There a Success Mantra?
Well, the successful marketers speak of such mantras and formulas because they have worked for them. However, a same policy can never work for all the online shopping sites. Everyone knows that Indian shoppers love discounts and freebies, so that's what they are focussing on most of the time but still it doesn't works wonderfully for everyone.
So instead of following the same trend, new companies must come up with innovative and fresh ideas. Many smart entrepreneurs have already pushed some out of the box ideas like free shopping credit with every sign in and more discounts for regular shoppers etc.
Recently, a website called Lootbargain introduced a membership offer that provides an access to unlimited coupons of a particular range depending upon the membership they buy. Similarly some other new brands like Trideals and Frilldeals have also introduced some new offers that look lucrative.
Now how well these ideas work totally depends on their promotion and a lot of other factors. Foodmandi is another online store that specialises in delivering grocery in Delhi. This is gain a different concept which is catching up with the Indian masses. In a country where buying groceries was a part of every family's routine, the online delivery of vegetables fruits, eggs and all other stuff like this looks uncommon but still gaining success.
Hence the trick or mantra that really seems to work is extraordinary ideas and thorough market research before launching a new portal or scheme.
Who Will Stay?
This is neither a matter of chance nor of luck. Companies like Snapdeal and Mydala have achieved success with thorough hard work and efforts. Thus, all the novice companies need to follow the same rule. Who stays and who goes is truly dependent upon how well customers accept and reject them.
The war between old brands and newcomers will keep going with more and more new additions in the list of competitors but the scope of online shopping is on a rise and is expected to grow even more in the coming years.